Placeholder image

Placeholder image

Creative Techniques used in the design and development of The Tailor:

  1. Metaphor, Simile, Analogy : Creative possibilities are explored by using comparisons with similar things.
  2. Lateral Displacement : A displacement from the original ideas – e.g. Reality, but untested – provides new creative possibilities.
  3. Chains : Each chain begins with a specific idea and extends out into a linked series of creative general ideas.
  4. Lens Illumination : Creativity through the construction of different viewpoints of a situation or incident.
  5. Link-Ups : Different but correlated ideas are brought together to generate new creative possibilities.
  6. Laddering : Ladder-rungs of connections lead off into new creative possibilities.
  7. Cascades : Consecutive, more precise redefinition of the starting ideas creates closely-linked creative possibilities.
  8. Switchblades : An extreme sideways glance provokes a fundamental change-of-position and generates highly-creative ideas.
  9. Randomise : Random words and phrases provide potential solutions for the creative development of a specific idea.
  10. Character Sketching : The perspective of different characters the base for the development of creative work.
  11. Hook-Ups : Unrelated or contrasting ideas forced together lead to the development of highly creative work.
  12. Perimeters : Words that define the perimeter of a specific idea are changed successively and methodically.
  13. Redefinitions : Re-conceiving, reimagining or rethinking the individual ingredients produces new creative possibilities.
  14. 5W1H : Working from the specific ideas and asking the questions Who? What? Where? When? Why? How?
  15. IWWM : Asking different questions of the specific ideas being explored in the form of IWWM.
  16. Facets : Examining detail linked to different elements of the narrative.
  17. Why? Why? Why? : Working from the specific ideas and asking and answering the question why? to find the possibilities.
  18. Springboards : The use of one a series of set phrases that are likely prompt the free writing or design of a creative option.
  19. Dry Roasting : A focus on the essential ingredients of a creative work produces refined points-of-departure.
  20. Forward Vision : Visioning the different ways a creative work could develop from the prescribed specific ideas.
  21. So What? : Beginning from a specific idea – i.e. a state or action to be explored – the question ‘So What?’ is posed repeatedly.