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In IWWM (meaning: In What Ways Might) the creative work is developed by asking different questions of the specific ideas being explored in the form of IWWM.



ball bullet How does IWWM Work?

Each Cultivation Technique acts like a lens, focussing on one creative component through which the creative work could be developed.

The Cultivation Technique IWWM takes an opening statement defining the specific ideas for a creative work, and asks questions of the specific ideas that begin with the spring board idim of In What Ways Might?




ball bullet Illustration: IWWM

The following is an example of a passage from The Tailor developed through the process of asking the question In What Ways Might? of the specific idea described.


IWWM an imigrant respond to a world that is completely different from the one he/she has left behind?

With a skill for organisation, and a skin as thick as a cotton canvas, her uncle was soon successfully stretching the family’s tailoring reputation from the higher and wealthier end of the valley, all the way down to the poorer housing estates at the very bottom edge of the town.


‘Damp and cold are the perfect business partners of any tailor,’ wrote her uncle in response to Anjali’s father’s suggestion that there could be more temperate places to settle.



IWWM a child’s personality be shaped by a narrow and very distinct environment?

From family visits to her uncle’s home and business, Anjali knew that clothes were her friends.  They brought colour and movement and the warm feeling of a hundred sympathetic materials.   When the family gathered to mark the notable and fashionable milestones of each year and of each life, she sneaked away from the body of the family into her uncle’s workshop, where sleeves and collars and cuffs and bodices reached down to her from mannequins and workbenches.  In the background she could hear the river muttering as it ran beyond the brick walls of the warehouse.  It was a captivating circus of texture and colour and sound and feel.




ball bullet Supplement: IWWM

Changing the format of the questions will change the nature of the information emanating from the question.

Other question formats include:

  1. How......? How to......? How does......?
  2. Why......? Why is......? Why does......?
  3. What......? What is......? What does......?